Springboard GTM

Springboard is Emerge's Go-to-Market (GTM) service for companies that want to start, expand, and run in the United States.

Who Springboard is for

Springboard is for a company that wants to start in the U.S., expand an operation here, or run the day-to-day of a U.S. business. That includes a firm whose headquarters sits elsewhere and a team that sells here and needs a local base. Emerge is the U.S.-based growth partner for that work, and you can use the full service or the parts that match your stage.

What We Do

Emerge supplies the infrastructure, talent, and technology to reach the market faster, grow revenue, support customers in their language, and reduce regulatory and compliance risk.

Strategy

Market growth strategy sets the U.S. plan around the customers you want and the way you sell. The motion is direct, through channel partners, or both. Market intelligence gives the team a current picture of the accounts and the market they are entering.

Selling

Sales enablement prepares the people who hold the conversations. A Growth CRM and custom reporting show leadership what the motion is doing. Target creation, custom outreach, and custom marketing materials and campaigns put the message in market.

When the offer or the data has to be ready, the build work is:

• Mobile, web, and product development
• Data science, data mining, and data management

People & Place

Recruiting, staffing, recruitment process outsourcing (RPO), a professional employer organization (PEO), and HR consulting build or support the team. Expat support covers people who are relocating. Virtual worker management covers people who work outside a U.S. office. Branch office support sets up and manages a virtual office, a physical office, or a co-located desk with Emerge, and helps secure a physical location in the market. IT managed services keep the systems running, and telepresence lets the team meet and work with people who are not in the room. Emerge's global head office is at 412 Linden Avenue in Rochester, New York.

Partners

The GrowthCloud partner portal is where partners exchange messages, share leads, and coordinate the opportunities they are selling together.

Language & Compliance

Customers get support in the language they use, including markets that need more than one language on the desk. The service also reduces regulatory and compliance risk as you start or expand. This support is operational, and it is not legal advice.

What You Get

• A U.S. market plan and the motion to run it
• Targets, outreach, and a live pipeline view
• People hired or supported for the U.S. work
• A virtual office, a physical office, or a co-located desk
• Customer support in the customer's language
• A partner portal where your partners coordinate the opportunities they are selling

You take the plan, the selling motion, and the office support your U.S. business needs now, and you add partners and further support when the operation calls for them.

The Opening Phases

You begin by naming the customers you will sell to in the United States, the motion that reaches them, and the people and office that support those conversations.

Map the market

The work starts with the customers you want in the United States and the way you will reach them. Direct selling, channel partners, or both are chosen, and market intelligence fills in the accounts and the market. The first conversations are prioritized, and the people who will hold them are briefed on the story.

Prepare the selling motion

Named target lists are built and the outreach for those accounts is written. Marketing materials and campaigns are prepared to match that list. A Growth CRM and custom reporting are set up so the motion is visible. This phase also covers mobile, web, and product development when the offer itself has to be built, and data science, data mining, and data management when the data has to be made usable for the team.

Set Up People & Place

Recruiting, staffing, recruitment process outsourcing, the professional employer organization, and HR consulting move into active hiring and support. Expat support and virtual worker management cover people who are relocating or working outside a U.S. office. The office is opened and the IT support is turned on, so the team can work on site and with colleagues who are elsewhere. Partners are brought into the GrowthCloud portal and assigned the opportunities they will carry.

How It Works

After those opening phases, Springboard is the operating model for the U.S. business. Emerge stays on the motion with your leaders, and the work continues with the parts you chose.

Review the motion

Leaders read the selling activity in the Growth CRM and in custom reporting. Coverage moves toward the accounts that respond, and the original plan is updated from what those accounts show.

Keep the team in service

The people in role stay assigned to the U.S. motion. Hiring, HR consulting, expat support, and virtual worker management continue as roles change, and IT support stays on the office that was opened.

Change the scope

As the U.S. business grows, you add a service or set one aside. The people on the account carry that change, and the motion keeps running.

Carry the partners forward

Partners who joined during the opening stay active in the GrowthCloud portal. New partners are added as the motion grows, and a partner who leaves the plan is taken off the active set.

Frequently Asked Questions